Privacy Policy

The purpose of this privacy policy is to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. PII, as used in United States privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read this privacy policy carefully to gain a clear understanding of how we collect, use, protect, or otherwise handle your Personally Identifiable Information in accordance with our website(s).

What Personal Information Do We Collect?

When ordering or registering to our website, as appropriate, you may be asked to enter your name, email address, mailing address, phone number, or other details to help with your user experience. 

When Do We Collect Information?

We collect information from you when you register on our website, place an order, fill out a form, or otherwise enter information on our website. 

How Do We Use Your Information?

We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to surveys or marketing communications, browse the website, or use certain other website features in the following ways:

  • To allow us to quickly and efficiently process your transactions.
  • To allow better service to you in responding to customer service requests. 
  • To personalize your user experience and to allow us to deliver the type of content and product offerings in which you are most interested.
  • To better administer a contest, promotion, survey, or other website features.

How Do We Protect Your Information?

Our website is scanned on a regular basis to check for known security holes and known vulnerabilities to help ensure our site is as secure as possible. We also utilize regular malware scanning and serve our content over SSL.

Additionally, we only directly serve content and images. We never collect or store your credit card information. In cases where we need payment information, such as when making a purchase in the print store, we utilize third parties who specialize in the safe and secure collection and storage of this information.

Do We Use Cookies?

Cookies are small text files that a website or its service provider(s) transfer to your computer through your web browser that enables a site’s or service provider’s systems to recognize your browser and to capture and remember certain information. For example, we utilize cookies to help us remember and process the items in your shopping cart. They can also be used to help us understand and remember your preferences based on previous or current website activity, which allows us to deliver a better service to you.

We also utilize cookies to help us compile and aggregate data about website traffic and site interactions so that we can offer a better website experience and improved tools in the future. 

Some of the ways we use cookies are to:

  • Help us remember items in your shopping cart.
  • Keep track of advertisements.
  • Compile aggregate data about site traffic and site interactions in order to offer a better website experience. 
  • Understand and save user preferences.

We may also use trusted third-party services that track this information on our behalf. 

Third-Party Disclosure

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information unless we provide you with advance notice. This does not include website hosting partners or other parties that may assist us in running our website(s), conduction our business, or servicing you, so long as these parties agree to keep this information confidential.

We may also release your information when we believe release is appropriate to comply with the law, enforce our website’s policies, or protect our or others’ rights, property, or safety. 

Non-personally identifiable information, however, may be provided to other parties for marketing, advertising, or other uses. 


We use Google AdSense Advertising on our website. Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users:

Google, as a third-party vendor, uses cookies to serve ads on our site. Google’s use of the DART cookie enables it to serve ads to our users based on their visit to our site and to other websites on the internet. Users may opt-out of using the DART cookie by visiting the Google ad and content network privacy policy. 

We, along with third-party vendors, such as Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile and aggregate data regarding user interactions with ad impressions, and other ad service functions as they relate to our website.

Opting Out

Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt-out by visiting the Network Advertising initiative to opt-out of using Google Analytics or opt-out via the use of a browser extension.

California Online Privacy Act

CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. – See more at:

According to CalOPPA We Agree to the Following:

  • Users can visit our site anonymously.
  • Our Privacy Policy link contains the word ‘privacy’ and can be easily found.
  • Once this privacy policy is created, we will add a link to it on our homepage.


COPPA (Children Online Privacy Protection Act)

When it comes to the collection of personal information from children under the age of 13, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation’s consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must to protect children’s privacy and safety online. 

We do not specifically market to children under the age of 13.

Fair Information Practices

The Fair Information Practices Principles from the backbone of the United States Privacy Law and the concepts they include have played a significant role in the development of the data protection laws around the world. 

In order to be in line with the Fair Information Practices we will take the following action should a data breach occur:

  • Notify registered users via email within 7 business days of the discovery of the breach.
  • We will notify users via a site notification within 7 business days of the discovery of the breach.

CAN Spam Act

The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations. 

To comply with CAN-SPAM we agree to the following:

If at any time, you would like to unsubscribe from receiving future emails, you can utilize the ‘unsubscribe’ link at the bottom of the newsletters we send. 


Serial Photog

PO Box 1342

Florence, Kentucky 41022

United States

[email protected]


Last Edited on May 23, 2021.